RESUMO O objetivo desta pesquisa é determinar se as práticas de vinculação realizadas pelas universidades são realmente vinculadas à sociedade. Foram analisados os relatórios de atividades de vinculação de 60 universidades para comparar e verificar se as atividades executadas foram realmente de vinculação e do que tipo elas são. Os resultados mostram que a ação social e a educação continuada são as práticas de vinculação mais executadas pelas universidades. Além disso, a transferência de tecnologia y a criação de empresa são as atividades que em menor grau se executam. Finalmente, 25% das universidades classificam o acompanhamento de graduação como prática de vinculação, embora essa atividade não seja considerada como de vinculação.

ABSTRACT The objective of this research is to determine if the practices of outrearch carried out by the universities are really of outrearch. The reports of outrearch activities of 60 universities were analyzed. The information reported by each institution was checked and validated based on the literature to see if the activities developed are really related and of what type they are. The results show that social action and continuing education are the types of outrearch activities that most universities carry out. On the other hand, the transfer of technology and the creation of companies are the activities of outrearch less development. In addition, 25% of the universities classify the follow-up to graduates as practice of outrearch, although such activity is not considered as of outrearch.

RESUMEN El objetivo de esta investigación es determinar si las prácticas de vinculación realizadas por las universidades son realmente de vinculación con la sociedad. Se analizaron los reportes de actividades de vinculación de 60 universidades, se contrastó lo reportado y se validó si las actividades ejecutadas son realmente de vinculación y de qué tipo son. Los resultados muestran que la acción social y la educación continua son las actividades de vinculación que las universidades realizan en su mayoría. Además, la transferencia de tecnología y creación de empresas son las actividades de vinculación menos desarrolladas. Finalmente, el 25 % de las universidades clasifica al seguimiento a graduados como práctica de vinculación con la sociedad, aunque dicha actividad no es considerada de vinculación.

Abstract: The objective of this study is to propose a model to evaluate the quality of undergraduate majors in business administration in Ecuador. Nine models of evaluation from other Latin American countries were analyzed to determine their composition, conceptual basis, and standards of accreditation. The results showed that the structure of models is based on six macro-dimensions: a) procedures in major, b) academic management, c) infrastructure and services, d) university community, e) university well-being, and f) results of teaching and learning. However, not all countries consider these dimensions in their models, which will depend on the field of education to evaluate and the reality of the system of higher education. In addition, the use of models may be compulsory, depending on the country.

Resumen: El objetivo de esta investigación es proponer un modelo de evaluación de la calidad para las carreras de Administración de empresas del Ecuador. Se analizaron nueve modelos de evaluación de otros países latinoamericanos para determinar su composición, base conceptual y estándares para la acreditación. Los resultados fueron que los modelos se estructuran con base en seis macro-dimensiones: a) gestión de la carrera, b) gestión académica, c) infraestructura y servicios, d) comunidad universitaria, e) bienestar universitario y f) resultados de la enseñanza-aprendizaje. Sin embargo, no todos los países las consideran en sus modelos, dependerán del campo de la educación a evaluar y de la realidad de su sistema de educación superior. De igual forma, la aplicabilidad de los modelos puede ser obligatoria dependiendo del país.